We will set up several in-company actions, to try to recover as many privately owned non-used mobile phones owned by employees. We have set up a pilot with 3 companies (Accenture, Ordina & Engie) in the BENELUX to roll out an awareness campaign, with a call to action to collect non-used phones.

Our aim is to use a B2B context to reach as many individual persons as possible, to create a low-threshold collection: people come to work anyway, they might as well bring their old Phone with them to donate to be recycled.

All phones will be recycled, the revenues will go to a startup active the circular economy, with feedback to all stakeholders (incl. all donors individually).

Our aim is to create a positive approach, with a low threshold, that can be repeated in other companies / countries etc. to reduce e-waste & stimulate urban mining.