Animated social media campaign on food waste

Info

WHAT will be done

Description:

Every day during the Europe reduces waste week we run a post on facebook and instagram. All with the theme of reducing food waste. It’s an animated figure that gives different tips for different parts of the day.

  • In the morning, the older lady encourages you to take a look in the fridge and see if there are any leftovers that might be suitable for today’s lunch box.
  • On another day, they are encouraged to lower the temperature in the fridge for a day or so so that the food lasts longer.
  • Another post looks at what you can do with your brown bananas. Freeze them and make a smoothie.
  • On Friday, a question is asked about going out to a restaurant in the evening. And that you then ask for a doggy bag if you can’t eat everything.
  • The last day is a post with facts about food waste, how much food is thrown away unnecessarily in Sweden and how it affects the climate.

Several of the posts ask for tips, comments, and what you can do to reduce food waste.

Location

WHERE it will take place

Country:

Sweden

Address:

Skelleftea
Viktoriagatan
2
93134

Action Developer

WHO will run the show

Entity:

Skellefteå municipality, waste management
# Association/NGO

How can you get in contact:

https://www.facebook.com/VattenochavfallSkelleftea?locale=sv_SE
katarina.bergsten@skelleftea.se

• WHEN

will it happen?

Dates of the proposed action:

• WHY

join hands and minds to prevent waste?

Check out other actions that will cover these themes:

Thematic Focus: Food Waste

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