Animated social media campaign on food waste
• WHAT will be done
Description:
Every day during the Europe reduces waste week we run a post on facebook and instagram. All with the theme of reducing food waste. It’s an animated figure that gives different tips for different parts of the day.
- In the morning, the older lady encourages you to take a look in the fridge and see if there are any leftovers that might be suitable for today’s lunch box.
- On another day, they are encouraged to lower the temperature in the fridge for a day or so so that the food lasts longer.
- Another post looks at what you can do with your brown bananas. Freeze them and make a smoothie.
- On Friday, a question is asked about going out to a restaurant in the evening. And that you then ask for a doggy bag if you can’t eat everything.
- The last day is a post with facts about food waste, how much food is thrown away unnecessarily in Sweden and how it affects the climate.
Several of the posts ask for tips, comments, and what you can do to reduce food waste.
Location
• WHERE it will take place
On-line Action:
Country:
Sweden
Address:
Skelleftea
Viktoriagatan
2
93134
Action Developer
• WHO will run the show
Entity:
Skellefteå municipality, waste management
# Association/NGO
How can you get in contact:
katarina.bergsten@skelleftea.se
• WHEN
will it happen?
Dates of the proposed action:
• WHY
join hands and minds to prevent waste?
Check out other actions that will cover these themes:
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