Action in the communication field, in order to contribute to promoting the event and to raising awareness for Waste Reduction and for the need to adopt a different thinking and acting process.

• Social network boosting – during EWWR 2015 Formato Verde will implement a communication plan for social networks, committing ourselves to daily post:
– Illustrated stories in the scope of dematerialization, in order to sensitize people about the advantages of waste reduction, through the example of practices that they can adopt to “do more with less”.

A Christmas Carol – How Scrooge started sharing – tells the story of a grumpy old man named Scrooge, very materialistic and miser, and its transformation into a much nicer and generous man after visitations by the ghosts of Christmas Past, Present and Future. The memories of the past and the awareness of how will be the future leads to a change in a way of Scrooge thinks and acts.