The generation of invisible waste when buying products online or in large stores can be considerably reduced by buying proximity products in local stores.

To give visibility to this fact, an awareness campaign is carried out in which the difference is shown in terms of the amount of waste generated by buying the same products in one place and in another.

The campaign consists of 5 videos (one for each day of the EWWR). Each video will show the two situations and the different amount of invisible waste generated.