Lakeuden Etappi is waste management company in Southern Ostrobothnia. For the European Week for Waste Reduction Lakeuden Etappi organizes event called “Circular economy day for consumers”. The venue is local recycling center. The aim of the event is to introduce people the operation of the recycling center and encourage to recycle. In program there are table for item swap, waste counseling and waste-themed puppet show for children. “Come see how the stuff are recycled – useless to you important for another!”