Campaign for the correct deposit of bulky items and electrical and electronic equipment waste, as well as their non-abandonment on public roads.

The action is part of the European prevention week between November 21 and 29, 2020. It combines several of the most important priorities within the hierarchy of waste management, such as prevention, reuse and recycling, in this case, of bulky items and electrical and electronic equipment waste.

Due to the irruption of the health pandemic caused by Covid19 in our societies, new situations have emerged that we have to face and, on the other hand, we have the need to convey to society the importance of assuming more civic and healthier practices and more responsible behaviours.

In this case, it is about trying to tackle a reality that has risen exponentially, that is, the irruption and abandonment of a huge amount of bulky items on public roads abandoned next to the trash containers in the region of Navarra.

With the aim of working on this new reality, we carry out a communication action that takes into account all the management realities of Navarra. We will make television spots, radio spots and awareness announcements in the regional press.

Posters will be prepared with local solutions to this situation, informing what correct management alternatives each town has for this waste. At the same time, announcements, radio spots and a TV spot will be transferred during the prevention week. to local magazines and media in each entity.

The campaign will reach the following associations: Commonwealth of Alto Araxes, Baztán City Council, Commonwealth of Bidausi, Bortziriak, Esca Salazar, Irati, Mairaga, Malerreka, Mendialdea, Montejurra, Ribera Alta, Ribera, Sakana, Sanguesa and Valdizarbe.