Daily online social media campaign targeting different aspects to waste. The schedule will be as follows: 18th : how one may reduce packaging waste. 19th: the clean-up the world campaign highlights. Highlighting how many kgs of waste were collected during the month of September. 20th: fun fact / infographic about waste. 21st: ways how one may reuse packaging waste. 22nd: the clean-up the world campaign highlights. 23rd: another fun fact/infographic about waste. 24th: the clean-up the world campaign highlights. 25th: ways how one adequately recycles packaging waste. Leading up to the Eastern Regional Council’s pop-up thrift event, advertisment will be made on social media.