The European Week for Waste Reduction (EWWR) aims to raise public awareness of waste issues, in particular waste prevention, with various initiatives such as animations, workshops and other activities on a specific theme related to waste prevention.

The main aim of this project will be to sensitise people to sustainable consumption and to promote circular economy in order to reduce and prevent waste production. The project’s specific objectives are:

– raise awareness about the reuse of packaging;

– promote the 3R’s policy (Reduce, Reuse and Recycle), which includes reducing consumption, reusing products and materials and recycling waste;

– publicising and praising the work of people and institutions that promote and implement concrete examples in this area.

The aim of this project is to promote more sustainable attitudes, so that it is possible to raise awareness among the population, particularly children in the 1st and 2nd cycles in the city of Coimbra, of the need to adopt behaviours that promote a reduction in consumption, thus helping to slow down climate change.

The event will include activities that focus on raising awareness of the reduction of packaging waste, thus promoting a reduction in excessive consumption.

This event is aimed at the entire community of the Polytechnic of Coimbra, the population in general, but with children and young people from various schools in the city of Coimbra.