Grundig will support the European Week for Waste Reduction through an awareness initiative on the theme, sharing its own sustainability expertises and goals and addressing consumers with simple but fundamentals tips to reduce invisibile waste.

The aim is about raising awaraness on social media channels and internal communication to maximize the message outreach.

The contents will be focused on promoting REDUCING consumption, REUSING products and materials, and RECYCLING waste.

The awareness-raising activity has an international scope: it has been defined by the Headquarter Grundig International which will share the program with the countries in which it operates for their sharing and support.