Mobilization of general public and raising awareness of the need to reduce packaging waste through recycling and reuse
• Active access to social networks and the available public-broadcast media to raise awareness and promote this year’s theme and message of the EWWR
• Organization and implementation of flesh- mobs announcing the week
• In collaboration with the High school for textile, leather and design, designing of costumes made of packaging waste and public fashion show at one of the most frequent shopping centres in the Sarajevo city
• Development of professional photos and videos with the aim of spreading the message on social networks and media