Our primary goal is to encourage the use of reusable products, to reduce the amount and the need for disposable products. First and foremost cloth nappies, around 8 billion disposable nappies are added to landfill yearly. For one child a parent would have spent over £1200 in nappies alone. Comparing this to cloth nappies, there would be a saving of around £850.

We also encourage the use of reusable,plastic-free, eco products around the house; such as eco-friendly deodorants, bamboo toothbrushes, cloth-sanitary products, metal lunch-boxes etc.

We aim to offer competitions and giveaways on our site and across social media, throughout the EWWR week to encourage more people to consider eco-friendly and reusable products.