• WHAT will be done
During the European Week of Waste Reduction, from 21 to 29 November 2020, Hera will insert at the bottom of the emails exchanged by its employees, as well as on the page www.gruppohera.it/serr, the link to a quiz to estimate how much each of us is led to solutions that allow the management of invisible waste with questions on topics such as food, purchases, mobility, their economies, entertainment sustainable … Depending on the profile reached by the player, suggestions for good behavior will be provided to be ever greener!
The campaign will be launched via website / mail / Facebook / other social networks / company House Organ and press release.
The communication campaign is in collaboration with Last Minute Market, a spin-off of the University of Bologna. The EWWW 2020 will enjoy considerable visibility given by the fact that, at the bottom of the emails that will be exchanged by all company employees, the EWWR logo and the link to the initiative’s internet page will be inserted. It is estimated that awareness by email involves about 100,000 stakeholders external to the company with whom Hera interfaces on average for work.
• WHERE it will take place
• WHO will run the show
How can you get in contact:
the action will be online on the website www.gruppohera.it/serr
will it happen?
Dates of the proposed action:
join hands and minds to prevent waste?
Check out other actions that will cover these themes: