Reuse beats single-use
• WHAT will be done
In response to coronavirus, it is now mandatory to wear face coverings in certain indoor places, shops, on public transport and public transport premises such as railway and bus stations and airports. Face coverings are also required to be worn by many school pupils and parents on the school run. Around 1/3 of Scots choose to wear single-use face coverings instead of reusable options. The widespread use of face coverings has led to a spike in associated litter, which is having a devastating impact on the environment, our wildlife and marine life.Single-use face coverings are made from layers ofplastic and once littered will last for decades, pollutingour environment.Although littering is not a new issue, many local authorities, environmental organisations and community groups have been reporting an increase in this emerging litter stream and the issue is getting extensivemedia interest. The results of this year’s Marine Conservation Society Great British Beach Clean highlighted a concerning high level of littered face coverings on almost 1/4 of Scottish beaches cleaned during the week-long event. The inland Source to Sea Litter Quest data supports these concerns, with 69% of litter picks across the UK finding discarded face coverings, as do the findings from the recent Keep Scotland Beautiful Clean Up Scotland community litter picks.To help communicate anti-littering messages and encourage people to choose the reusable option, Zero Waste Scotland – in partnership with Keep Scotland Beautiful and the Marine Conservation Society – is launching the Reuse Beats Single-Use campaign on 10th November.The campaign will be rolled out across Facebook, Instagram, Twitter and LinkedIn for a five-week period, using the hashtags #ReuseBeatsSingleUse and #BinYourLitter across all digital channels. It will be backed by a PR campaign, including a national launch release and a press release template for partners to customise and issue to their local press titles. Partners and community groups are encouraged to download the assets within this toolkit, including social media copy and posters.A web page will be launched to support the campaign, providing advice on how to make your own reusable face covering – www.reusefacecoverings.scot.
• WHERE it will take place
• WHO will run the show
How can you get in contact:
Contact: Miriam Adcock – Miriam.Adcock@zerowastescotland.org.uk
will it happen?
Dates of the proposed action:
join hands and minds to prevent waste?
Check out other actions that will cover these themes: