Waste-Free Living Movement of Kadıköy Municipality – The Campaign of Reducing of Single-Use Plastics


WHAT will be done


As Kadıköy Municipality, we have been carrying out effective collection activities for the reduction of all kinds of waste at source and recycling since 2000.

In addition to our waste collection services, in 2020, we initiated the project of “Waste-Free Living Movement” which is essential for our future.

With this project, we have been taking innovative steps to prevent waste generation, ensure to keep the value of waste since its generation and to recycle it if possible. Shop (Waste-Free Shop), Mobile (providing periodical waste collection service at 29 points within the district by mobile vehicles), Street (Waste-Free Living Street) and Reduction of Single Use Plastics are the major steps of our movement.

Following its Waste-Free Living Movement, Kadıköy Municipality has set targets for the Reduction of Disposable Plastics specific to European Waste Reduction Week. In line with these targets and participation principles, it has initiated an active study within which different disciplines come together in order to create a high level of awareness on waste reduction and waste-free living.

In this regard, we came together and exchanged ideas with some popular people on social media known by their support to Waste-Free Lifestyles, set achievable targets based on our field surveys, and prepared visual design materials to increase the visibility of our action in EWWR.

Through social media channels, online interviews and active field surveys during the European Waste Reduction Week 2020, we aim to raise the awareness of 1000 individuals on waste and waste reduction, to ensure the participation of at least 10 cafes in the waste reduction campaign, to prevent the utilization of 1200 single-use plastics within the campaign, to save and recycle 2000 glass bottles.

The collection activities of organic waste generated within the Kadıköy District will start with European Waste Reduction Week, and approximately 50 kg of coffee and tea grounds will be converted into compost with the appropriate sustainable waste collection system.

The campaign launched for a certain area within the European Waste Reduction Week is planned to be enlarged districtwide through collaboration with some specific mobile applications suppliers and also periodical public opinion surveys will be made.

TARGET 1: Raising awareness of 1000 individuals

Activity 1: Organizing at least 1 zero-waste training/event

Activity 2: Distribution of 200 cloth bags as gifts to the people shopping from the Waste-Free Shop

Activity 3: Ensuring the participation of citizens in the waste reduction survey to be published on social media


TARGET 2: Organizing “Waste Reduction Campaign” in at least 10 cafe in the determined area

Activity 1: Ensuring the participation of 10 cafes to the campaign

Activity 2: Determining the types of waste generated in cafes and conducting field surveys for awareness on waste reduction.

Activity 3: Preparing the campaign motto and visual materials and distributing them to the cafes engaged in the campaign

Activity 4: Preparing and publishing at least one video on social media for raising awareness

Activity 5: Within the campaign to be held between 21-29 November, ensuring a minimum 15% discount in the coffee prices for the people ordering their drinks with their personal thermos and bottle

Activity 6: Collecting about 50 kg of coffee and tea grounds estimated to be generated in the cafes and reducing the organic waste by transforming into compost


TARGET 3: Reducing the utilization of single-use plastics ( in the main building of Kadıköy Municipality (plastic bottles, glasses, forks, knives and spoons)

Activity 1: Informing the staff working in the main building of the Municipality on waste reduction

Activity 2: Reducing the amount of waste generated in main building of the Municipality by installing water treatment devices serving for all users and reducing the use of 10 thousand plastic bottles per week


WHERE it will take place




Kadıköy Belediyesi Hasanpaşa Mah. Fahrettin Kerim Gökay Cad.
No: 2

Action Developer

WHO will run the show


Kadıköy Municipality
# Administration/Public Authority

How can you get in contact:

Duygu Tanrıkulu

90 216 542 50 00/1689


will it happen?

Dates of the proposed action:

21/11/20, 22/11/20, 23/11/20, 24/11/20, 25/11/20, 26/11/20, 27/11/20, 28/11/20, 29/11/20


join hands and minds to prevent waste?

Check out other actions that will cover these themes:

Strict avoidance and reduction at sourceWaste sorting and recycling

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