Wasteserv Malta will be organising a video campaign overall we want to promote Wasteserv as waste management company that is reaching out to the general public through means of modern technology.
The video clips will be short and effective (2minutes long) they will feature local comedian celebrities called ‘Danusan’. People will first recognise the persons within the video that will already boost the viewing rate, to then lead to a learning experience for the viewer. We want to promote the responsible way of disposing waste, to think before you throw!
5 clips in total to be published daily from Monday 21st November till the 25th November. Each clip will have an example of how one can reduce waste (example, a scenario of going to the supermarket with a reusable cloth bag instead of plastic, this will be acted out in a humorous yet educational way)
The communication aspect from this action will be the use of social media to publish the clips and share to thousands of followers, also the local celebrities themselves will be promoting the videos on radio and their own social media.
This action’s short video clip will focus on the Citizen’s category – the content as such is still under review and drafting.